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Forget Me Not

(Rus. / Eng. Original spell; Updated / Est. / Born 2018 (2), Moscow) is a / an Russian writer based in Europe [1]. 0.0 *

Name: Given name
Surname: Family name
Other: Other name
Updated / Est. / Born: 2018
Age: 2
City: Moscow
Venue: Red Square
Founder: Founder
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(Rus. Незабудка, est. 2010) is a Russian unisex clothes brand based in Moscow founded by Artur Lomakin [1], collections known with floor-length coats, heavy-knit sweaters and lambskin collars that goes from the “grey anonymity of Moscow’s suburbs” [2], living and working in “the Southern suburb of Chertanovo” [3] in Moscow.

Image from 2015 Winter lookbook

Photo: Svetlana Tanakina / Vogue

Lomakin’s Bio

Artur Lomakin is a stylist turned fashion designer. In 2010 he founded Forget Me Not. The brand has shown at PREVIEW during Cycles&Seasons Fashion Week in Moscow and has garnered reviews in Russian and international style press including Vogue, Elle, Dazeddigital, Vice Style and Wallpaper [4].

Coat S with contrast black back, ₽ 8500

Photo: Forget Me Not / Facebook


Year City
2010 Moscow
2015 MY

See also


[1] 24 Russian fashion designers to watch (The Guardian)

[2] Dark kingdom: how Artur Lomakin went from Moscow’s suburbs to global fashion’s avant-garde (Anastasiia Fedorova, The Calvert Journal)

[3] The emerging designer making knitwear for Russian winters (Josephine Platt, Hunger)

[4] Defining a Post-Soviet Aesthetic in Fashion (Event of 22 Mar 2017, Institute of Contemporary Arts)

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